This is my A2 media coursework blog. I will be creating a music video for the song 'Confessions' by 'We Are The Ocean'. The project also involves creating a digipak album and a magazine advert for the digipak.

I am working in a group with:

Monday, 23 August 2010

Envy - Set Yourself On Fire

  • Envy (Nicola Varley) is a 23 year old grime, electro and hip-hop rapper/ mc from Manchester, UK.  
  • She is signed to the independent record label StopStart Records and is quickly becoming more and more popular, definitely one to watch for the future.
  • The Video begins with her name in a logo form that also appears on most of her CD covers.
  • It then cuts to a shot where she is waking up and has  a steady-cam attached to her so it follows and imitates her movement. This is used for most of the video.

  • Next a fuzzy transition is used to bring us into the next location in the video which is a high street walking along and miming to the music.
  • The rest of the video consists of Envy being in lots of other locations such as a cafe, restaurant, a cab, a lift, a hallway, and in the recording studio. 
  • When it reaches the chorus the video changes substantially using fast moving images and probably a green screen is used. The images in the background are of Envy and they move as the music changes.
  • After the chorus it goes back to Envy being in various locations with the steady-cam.
  • During the video lots of fast paced editing is used cutting from different locations.
  • The song is about not just expecting to be amazing and great and successful as if by magic but you actually have to work and 'set yourself on fire' to get somewhere and make things happen.
  • The video ends with some tittle's on the screen. It's a quote from Arnold H. Glasgow. "Success isn't a result of spontaneous combustion. You must set yourself on fire." 

Thursday, 19 August 2010

Lady Sovereign - So Human

  • Lady Sovereign (Louise Harman 24) is a British rapper and grime artist. that dropped out of school at the age of 15 and since then has come a very long way.
  • 'So Human' is her 9th single and it was released in 2009
  • The video begins with Lady Sovereign  standing in front of a board as if she is in a photo shoot, posing.
  • Then it cuts to her being interviewed in front of a board with lots of logo’s on it
  • Next there is a  close up of the interviewer and the artist, while Sov is being interviewed she is singing along to the words of the song like it’s part of the interview
  • She then trips up someone in  dress and heels that’s walking down the red carpet past her and she also grabs a photographers camera and throws it
  • It then cuts to a montage where she is on the front cover of different magazines and it goes back to this quite a few times throughout the rest of the video
  • Next she is laid on a psychiatrists sofa talking to them but singing along to the words in the song
  • In the final part of the video it cuts back to the photo shoot but then Sov turns it into a party scene with loads of extra’s and she starts dancing with them.

  • Mostly fast paced editing is used during the video with the transitions between scenes moving in time with the music but it’s mainly just straight cuts are used.

Wednesday, 18 August 2010

Master Shortie - Dead End

    • The music video is mostly located in a club setting with lots of colorful lights and dancing people however he’s also stood in front of a graffiti’d wall singing along while the guitarist plays along in the background a flat is also used as another location. Cross cutting is used to swtich between the different locations throughout the music videos
    • A green screen is used in part of the video, it shows lots of very fast moving lights and Master Shortie is just stood there singing along to the words, in these scenes lots of very close ups are used of his face.
    • Fast paced editing is used throughout the video, most transitions are just straight cuts and they all fit in with the music.
    •  There is also quite a few shots of the girl that he wants, during the video he walks around the club looking for her.  
    • Mainly close up’s, medium shots and long shots are used along with lots of crowd scenes inside the club/ party. Overhead shots are used to follow Master Shortie around the club tracking his moves.
    • The song and video are mainly about him out at a party and he wants a girl that he see’s however he has a girl already at home so there’s no point and it’s a ‘dead end’.