Joint Podcast

We joined with Alex and Jonny's production company (JAX Productions)  to produce a joint podcast where both of the production company's talked about and discussed their plans and ideas for creating their music video, digipak and promotional magazine advert for the digipak..

Alex's Blog
Jonny's Blog
Their Youtube account

Looking At Other Bands From The Same Genre

Band Table

Assessment Criteria

Basic marks breakdown:

Research and planning 20 %

Production:     60%

• Music video 40%
• Digipak 10%
• Digipak magazine advert 10% 

Evaluation 20%

The Task Itself

I will be producing a promotion package for the release of an album, to include a music promo video, together with two of the following options:

1. a cover for its release as part of a digipak (CD/DVD package);

2. a magazine advertisement for the digipak (CD/DVD package).

You’re producing a promotional package. All three texts are interlinked. The brief requires you to showcase skills in both print and video production; photography and cinematography.

Feedback From The Sample Footage Screening

These are some of the comments and advice that we received from screening our sample screening..

The photos that the protagonist looks at in the bedroom need to either be shown in a separate shot so the audience know what she is looking at or just taken out all together
• The whole music video could possibly be in reverse to what we have, faster cuts were when the slow music was and slow cuts were with the faster music, didn't really make sense and was a little bit confusing, the pace will complement the audio/visual the other way round.
• The actor needs to do more, they said she was too boring and dull to look at, she needs to do different moves and not just have her head in her hands all the time.
• More locations need to be included.
• There needs to  be more depth to it all, and the context of why all of it is happening.
• The panning from behind when Emily was on the wall worked really well and created a nice effect.
• The eposing of the cameraman (was accidental and we did it to save time during the shoot becuase it was really cold and we didn't have much time) actually worked quite well and would have made this video 'different', this also could of been an intertextual reference to the Guns N' Roses video for Sweet Child Of Mine [watch it here].
• Our audience (of teenagers that were 16,17,18) told us that it could of been watched by the main target audience and it is stereotypical to the genre (post-hardcore and alternative rock).
• The central protagonist journey throughout the video didn't last for very long and they also said that there was too much repetition so more locations were needed.
• Flashbacks could also be used when she goes to visit the different locations, they bring back good/ bad memories to her.
• There could be a page from a newspaper with "MISSING GIRL" on it that blows past her as she is walking along the street.
• There needed to be a lot more depth featured throughout the video.
• Using interesting and creative shots filmed through the railing and at strange angles (Hitchcock/dutch angle) and breaking the 180°rule would all create disorientation and a feeling of isolation for the audience.

Digipak Vodcast

To add to the research that I have already done on digipak's I recorded a vodcast with me talking through a few examples of digipak's and the content of them.

I also scanned the digipak's that I'm talking about in the video so you can see them in a little bit more detail..
Digipak Cover Scans

Sample Footage

This is some sample footage that we took to see how certain shots, locations and editing effects etc that we had ideas for would work or not work and also it gave us a chance to work with our chosen actor to get some practice at directing her in the way we wanted her to act.


Some feedback on this would be gratefully received..

Our First Podcast

This is our first podcast just describing what we have been working on so far and our next steps that we are going to take. It also includes some clips of sample footage that we filmed.