Media Synonyms

MIGRANe - M edia language 
                      I   deology
                      G enre
                      R epresentation
                      A udience
                      N arrative


MANGeR - M edia language
                     A udience
                     N arrative
                     G enre
                     R epresentation


DCRUP - D igital
                  C reativity
                  R esearch and planing
                  U se of code and conventions from real media texts
                  P ost production

Ellie Goulding - Guns and Horses

• Ellie Goulding (23) is an  English singer, songwriter and guitarist that creates indie and electro pop.

• She has recently rose to fame since the 2010 Brit Awards after winning critics' choice

• She is currently signed to Polydor records (since 2009)

• Guns and Horses is taken from her debut album Lights (released in March 2010) and reached #26 in the UK Singles Charts. Her album Lights reached #1 in the UK Album Charts.

• The video is set in a mystical forrest with white horses, low key lighting and smoke/ mist effect.

• The camera slowly zooms into Ellie as she is stood in the forrest. 

• She them starts to walk around and see's soldiers behind the trees and around her (these turn out to be her backing dancers as well).

• Personally i think that certain shots in the video are really well framed and she makes use of what she has in her surroundings e.g. pushing past tree branches.

• There is quite a lot of shot variation used within the video to make it more interesting and close ups of Ellie's face are also used to show her expression as she is the most important person in the music video.

• Near the end of the video everything changes and the 'fantasy' that was there before is dissolved and Ellie turns the camera round to reveal the production side of the shoot to show and everything isn't real.

• Ellie's Website: - http://elliegoulding.com/

The Script - We Cry

http://www.youtube.com/watch?v=ScJezHweiYc&feature=channel 

• The Script are an alternative rock/ pop band from Dublin, Ireland that are signed to Sony Music . 

• We Cry released in april 2008, was their debut single taken from their first album, self titled 'The Script'. 

• It reached #15 in the UK singles chart.

• The video is set in New York, America, It starts with the lead singer Danny O'Donoughue walking and riding on a BMX bike through the streets in quite a rough, built up urban area. 

• There are a number of shots with the rest of the band playing in a room, these are mixed with the shots with the lead singer walking around and it switches between the two throughout out the video

• There isn't really any major effects used within this video, the cuts are just straight cuts and there is different lenses used on the camera at certain points.

• The Script's website: - http://www.thescriptmusic.com/gb/home/

Paramore - Careful

http://www.youtube.com/watch?v=f5howHv3F54 (Won't let me access the embed code again). 

• Paramore is an American rock band that formed in 2004.

• 'Careful' was taken from their 3rd studio album ('Brand new eyes') it was released in July 2010 and it is their 11th single that they have delivered.

• The video features a more personal side to the band, featuring them in places such as the studio, at live gigs, on photo shoots, signings, on tour and also backstage.

• According to wikipedia; "It was announced on the official Paramore fanclub that a video containing live footage of the song would be released...it contains performances of the song in many concerts throughout 2009 and includes video clips from various tours and performances".

• The video uses just very simple editing with straight cuts and fast zooms. No particular special effects are used to keep it simplistic however some parts of the video are in black and white to make it a little more interesting to watch. 

• Paramore's website: -  http://www.paramore.net/

Example - Watch The Sun Come Up

• Example  is a 28 year old singer/ rapper from Fulham, UK, and he is currently signed to Data Records. 

• He produces mainly pop, electro and hip/hop music but most of his songs are different and he recently said that he wanted each of his albums to have different sounds to them.

• 'Watch the sun come up' was released in 2009 and it's his 6th single, it also appears on his second album 'Won't Go Quietly'. It reached #19 in the UK singles charts.

• The video starts with him in a bed with a girl but then it appears that he was just imagining it. Throughout the video it switches between him with and without the girl. My interpretation of the video is that she's a holiday romance and he's trying to decide whether/ how much he likes her.

• It's set in lots of different locations such as various city streets, a bedroom, a beach and a club.

• This particular music video uses a cartoon effect where is takes what's on screen and it's put into a drawn format and throughout the video it switches between this cartoon style and just the normal lens. I think it's a really clever device and definitely adds another depth to the video and helps it to stand out and be more interesting for people to watch.

• I think they might of used this effect because it helps to portray whether what he's doing and thinking is real or whether it's too good to be true and won't last for very long.

• Example's Website: - http://www.trythisforexample.com/ 

Magnetic Man - I Need Air

 

• Magnetic Man is made up of 3 dubstep producers; Skream, Benga, and Artwork. 

• They perform using 3 computers to create their unique electronic sounds. 

• They have been active and working together since 2007 and in February of 2010 they signed to Columbia Records. 

• This is their first and latest single and it was released in late July and in October they are releasing their self titled debut album.

• The main ideology and thoughts behind this video is the performance aspect. The song doesn't have any specific story behind it and there isn't many lyrics so there is a wide range of options to choose from for the video. 

• The video is set in a big club with lots of people dancing to the music.

• There is lots of flashing lights used but you can't tell whether these have been added on top during editing or they were in the club when they filmed the video.

• The footage has has had a few effects added during editing such as slow-motion blurred exposure. 

• This particular music video is a little strange as it doesn't really show the artists during the video.

Their website: - http://www.magneticman.net/

The King Blues - Save The World Get The Girl

See the video here: http://www.youtube.com/watch?v=rs8ZSlJO34Q (for some reason youtube won't give me the embed code). 

• The King Blues  are a protest band that produce fused ska, folk rock, and punk to create a unique sound. 

• Save the world get the girl is their 6th single which they released in 2009. It's the tittle track to their second album.  

• The video features the band on the road and it's almost documentary style showing what they get up to as a band such as performing at gigs, back stage, on the road, at protests and there are some shots of the band members almost like a photo shoot. 

• The tittles and a few important lyrics are shown on screen using a graffiti effect (that fits in with the style of the band) where the words are sprayed on. 

• Personally i don't think the video has much to do with what the songs about and they have used this opportunity to showcase what the band get up to and maybe a more personal and deeper look at the band. 

• Simple editing has been used within the video with straight cuts and most of the footage has probably bee recorded by the band. 

• At different  points during the video there has been a filter effect used on the camera lens.

• Their Website: - http://www.kingblues.com/

Kele - Everything you wanted

• Kele Okereke  (28) is generally known for being in the alternative rock band Bloc Party however he is currently working having a break and working on some solo material as a project at the moment and in June 2010 he released his first solo album. He plans to go back to Bloc Party but at the moment he wants to showcase some of his different styles.

• The video begins with Kele crossing a road then he keeps walking forward, the camera follows his moves in a tracking shot. During this it moves from a long shot to a medium shot. Shot reverse shot is used to show what Kele can see and it also gives the audience a better view. 

• During the chorus the mood of the video totally changes, flashing lights, shots of the sea and various fast paced shots of him are used in a montage. These scenes change to fit in time with the music.

• The rest of the video features Kele walking around the streets of New York. 

• It's a very deep song and you can tell this from the lyrics that he wrote himself, he also  puts lots of effort and emotion into the singing and the video (he even sheds a tear at one moment) the video makes you feel empathy and sympathy for him.

• You can tell that the song is personal to him and he's written it from his own experiences because it's just him on his own that's acting in the video and hasn't got                                       someone else to do it for him.

• Kele's Website: - http://www.iamkele.com/